Apple aims for more control, less cost as it accelerates in chip design

Apple takes aim at greater control of the core technologies in its products - both to guard its hefty margins and to position it for future innovations, especially in so-called augmented reality. "Today we do much more in-house development of fundamental technologies than we used to," Apple Chief Financial Officer Luca Maestri said at a February conference. "Think of the work we do on processors or sensors. We can push the envelope on innovation. We have better control over timing, over cost and over quality." Read more at http://www.reuters.com/article/us-apple-silicon-analysis-idUSKBN17631W